Financial, Global, News, Technology

British Couple Shed Light on 2017 Google £2.1 Billion Fine for Manipulating Search Results in Europe

British Couple Shed Light on 2017 Google £2.1 Billion Fine for Manipulating Search Results in Europe

British husband and wife, Adam and Shivaun Raff from Crowthorne, Berkshire had spoken for the first time on how they took Google to court in Europe for manipulating search results that benefited Google’s products.  On 27th June 2018, the European Commissioner for Competition had ruled Google for ‘abusing its market dominance’, and imposed the largest ever anti-trust fine to a single entity of £2.1 billion on Google.

” Google Fined £2.1 Billion in Europe in 2017 “

Adam and Shivaun had launched price comparison website ‘Foundem’ in June 2006.  Within days, they noticed ‘Foundem’ was being penalised in search result by Google.  Every attempt to reach Google was futile.  In December 2008, Foundem was named the UK’s top comparison site by Channel 5’s The Gadget Show.

When Google finally whitelisted (preferred results) the site, traffic to ‘Foundem’ jumped by around 10,000%.  It was obvious to them how Google placed its own price comparison service ‘Google Product Search’ (Froogle) at the top search result.  The British couple took their case to the European Commission for Competition in Brussels.

Adam graduated from Edinburgh University with a degree in computer science, and spent 15 years on high-performance computing.  His wife, Shivaun, have more than 10 years of experience in managing complex software development projects for blue-chip companies.  Together, 5hey created a fully developed technology with just one additional developer, a tiny fraction of the resources of its competitors.  In 2009, a leading UK consumer body placed “Foundem” third in ranking for a “leading flight search engine” result in the United Kingdom.

Sources: Daily Mail, Mirror

 

Video:

 

Video:

 


The Wealth Insider is the world’s leading wealth intelligence for global wealth managers, investments managers, asset managers, high net-worth service providers and wealthy individuals.  Our global workforce seamlessly present the inside news of the most relevant news, insights, global wealth trends, innovation & digital transformation to our global audience.

Get The Wealth Insider Daily

  • For Press Release,  please contact press@thewealthinsider.com
  • For Media-related enquiries, please contact media@thewealthinsider.com
  • For Advertisement, please contact our official ad agency

 

Previous ArticleNext Article