Vietnam Emperor’s Rolex Sells for $5 Million
A Rolex that was owned by the last emperor of Vietnam fetched a record $5 million at Phillips in Geneva. It is the highest price ever set at an auction for a Rolex wristwatch. Crafted in 18-karat yellow gold, it is one of only three black-dial models. It is also the only watch that features diamond markers at the even hours, making it a unique piece.
“It is also the only watch that features diamond markers at the even hours, making it a unique piece.”
The “Bao Dai,” a Rolex that the late emperor bought during Geneva peace negotiations in 1954, was sold to an unidentified phone bidder on Saturday. The bidding lasted eight minutes among 10 bidders in the room and three on the phone.
Video: The Geneva Watch Auction
The history of Rolex is inextricably linked to the visionary spirit of Hans Wilsdorf, its founder. In 1905, at the age of 24, Hans Wilsdorf founded a company in London specialising in the distribution of timepieces. He began to dream of a watch worn on the wrist. Wristwatches were not very precise at the time, but Hans Wilsdorf foresaw that they could become not only elegant, but also reliable.
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